Google recently rolled out expanded brand-suitability controls for YouTube Home, Watch Next feeds, and Discover, giving advertisers www batteryplay in centralised management of where their ads are shown.

India is on the verge of a major advertising transformation, with new belatra games reports from GroupM and Dentsu confirming that digital marketing is driving unprecedented growth. According to GroupM’s This Year, Next Year forecast, the total Indian advertising industry is expected to rise to ₹1.6 trillion in 2025, with digital taking the lion’s share. Dentsu projects that the digital ad market alone will reach ₹59,200 crore by the end of 2025, growing at an impressive 19.1% CAGR.

Honda Motorcycle and Scooter India (HMSI) is currently developing a brand-new two-wheeler for the Indian market. The new product, which was initially uncertain whether it was a motorcycle or a scooter, has now been confirmed to be a motorcycle. The latest teaser showcases the motorcycle’s fully digital instrument cluster, including…

Today, digital marketing plays a foundational role in every business. It is considered one of the most effective and interesting tools available to modern marketers for enhancing brand recognition and expanding business. In order to fully harness the benefits of digital marketing, it is important to adopt a framework that…

Digital marketing is a field where a lot of interesting work is being done. There is always something new to learn, whether it’s about a new tool, a new skill, or innovative ways to complete tasks. Digital marketing is an industry that never stops evolving, offering continuous opportunities for growth…

If you work in marketing, then you would know that the way to attract, engage, and retain consumers has shifted dramatically in today’s dynamic times. This is happening because the 21st century consumer is a digital native consumer and they play by very different rules. It’s no surprise that in…

Approximately one-third of Indian chief marketing officers (CMOs) who took part in a survey have expressed optimism about a V-shaped recovery for their industries. This positive outlook is based on the strong performance of the agriculture sector and the growing demand for fast-moving consumer goods (FMCG). The report, conducted by…

Social Prachar, a leading training center for Digital Marketing, Data Science, and AI courses in Hyderabad and Bangalore, has announced the launch of new classroom batches. Beginning in mid-November, the center will follow the safety protocols outlined by the Indian Council of Medical Research (ICMR). Social Prachar is known for…

According to the labor market data from LinkedIn, hiring in India has experienced a recovery with a 12 percent year-on-year growth rate in August 2020. However, competition for jobs has increased by 30 percent compared to last year. LinkedIn’s data also reveals that professionals in the Recreation & Travel, Retail,…

Japan’s second largest advertising company, Hakuhodo Inc, has acquired AdGlobal360 (AGL) in a deal of undisclosed value. AGL was recognized as the fastest-growing MarTech company in 2019 by Deloitte. This acquisition marks Hakuhodo’s first venture into India and aims to strengthen its technological and digital presence in the country. President…